Think of your website as the foundation and frame of your internet home. Your content is is all the things that make your home feel comfortable and inviting to your guests.
Great content attracts, informs, converts, and delights. Producing original high-quality content and promoting that content get’s you found on the web . Click below to find out why…
80% of your customers search online for products and services before making a purchase decision. There was a 20% increase in this last year alone. 60% of people begin looking for your product or service with an online search engine like Google.
Moreover, Googles’ own reporting showed that people have completed 60% of their thought process before they’re ready to talk to anyone about purchasing. It is this portion of the thought process (during their research phase) where your content needs to address their needs, questions, and pain.
As Digital Marketers, content writers and strategists, we always map the customer journey and potential marketing funnels. Why? As previously mentioned, 60% of your customer’s journey is already completed before they contact you. Since a strong inbound sales funnel can increase your bottom line, making the job of any sales staff easier and more productive, nurturing your prospects with content that aligns to their position in the marketing funnel can provide up to a 20% boost in sales.
A typical customer journey includes 3 phases. The awareness stage is where your potential customers are looking for answers, education, data, and “who” may fit their needs. The conversion stage is next. Here your potential clients and customers will be deciding “why” or “if” you fit their needs. Next is the decision or purchase phase. This is where they are figuring out “how” to become your customers. So your content should answer the questions: who, why and how. So great content:
As people begin their online search for a product or service, your content can attract them with articles, videos and social media posts designed to address their pain, answer their questions, and educate them. They become aware of you as an option to solve their problem and begin to trust you and your company has their expert. You become their go-to person for advice and answers to their challenges.
This is where content demonstrates to potential clients why you are the best fit and that you are the expert that they need. Guides, testimonials, FAQ’s, videos, and white papers are options at this stage. Here you’re building a relationship and establishing trust between the audience and your brand.
At the decision stage, people are looking for how they can become your customer. Your offer and calls to action at this stage can have a big impact on your conversions. Effective types of content at the purchase stage include case studies, free offers, demos, and product literature.
Every business will have a slightly different sales funnel sculpted by their unique customer journeys. Building an understanding of your customers, then developing a marketing funnel around your industry and unique buyers and creating content to “fit” their needs at every phase of their journey will attract, convert and close more customers.
That’s not all. The White House Office of Consumer Affairs found that it costs businesses 6-7x more to attract a new customer than to retain an existing one. With planned digital follow-up activities and a firm grasp on customer services best practices, you can delight your clients by exceeding their expectations. This is where your best and least expensive advertising begins: referrals and word-of-mouth.
Most professionals, including consultants, doctors, attorneys, and financial planners want to manage their online presence, build their reputations, build an inbound sales funnel, and have more time for networking, business development, and personal life. Our customers say that they simply don’t have the time to write and post consistently. They depend on us, to provide high-quality, consistent content.
Many small businesses and entrepreneurs believe they need to do everything themselves. When investing time in a subject with a steep learning curve like content strategy, copyrighting, SEO, website design, and social marketing, you may find it’s easier and more productive to build your business by focusing on core capabilities.
No obligations, no hassles, no spam. We offer candid answers and evaluations to see if we are a fit for your company.
Examples of some of our content (with the clients’ permission) can be found by following links below.
Rethinking your content strategy and creating evergreen content will reduce the time you need to create effective content. Reusing your content via syndication, exposes it to a fresh audience. Recycling your content into different formats reduces your time producing new, original, and high-quality content. Learn more below… The 3 R’s
Strategic direction for your customers at every stage of their journey including recycling and re-purposing new and existing content into other formats.
Attract, inform and build trust with top-of-funnel content.. Use your articles as building blocks for white paper and e-guides reducing time and effort.
Build relationships with prospects and customers at a time convenient for them.
Great for B2B conversion. In-depth reports on specific topics that solves a problem.
Case studies appeal directly to your target audience. The people who end up reading your case studies will be the people most likely to buy from you.
Short video clips designed to tell your story, inform, and inspire action. A great venue to re-purpose your other content, thus increasing ROI.
Pull visitors further thru your site with attractive landing pages and calls-to-action.
Short micro-blogs, graphics, or video clips tell your story, inspire, educate, and prompt action.
Product and service literature for end stage customers.
We specialize in small and midsize B2C & B2B businesses and professional service companies. We’re not a fit for large firms, industrial or e-commerce companies. That said, we benefit small professional firms and businesses with our strategic approach to digital marketing by saving time, increasing revenues and demonstrating our ROI.
The digital landscape is constantly evolving. The lines between traditional SEO efforts and content marketing are becoming increasingly blurred. You need an integrated approach to grow your inbound marketing. Contact us to see if we are a fit for your company.
Search engines place a high value on quality content. Our content strategy is integrated with our SEO, Growth-Driven Web Design, and Social Media Strategies.
Our approach to content strategy features a full keyword, content audit, and a competitive analysis. We identify missing keyword opportunities your firm may be missing. The content strategy includes topic generation services to create an in-depth editorial calendar. We then re-purpose and recycle existing and new content and syndicate this thru multiple channels. This increases ROI on any creative efforts and exposes you to a new audience.
NeXes is content marketing agency headquartered in Missouri that provides affordable website design services to clients in Kansas and Missouri and throughout the United States.
NeXes works with small and medium sized businesses to create customized original content that is designed to attract, inform, and convert.
One click to schedule a personal consultation or demo.
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